top of page
MAGNOLIA
A mini home renovation led by Joanna Gaines intended to inspire and educate followers with simple ways to transform their spaces, allowing Magnolia Market to showcase its retail collection.
MINI RENI
content creation + strategy support
reach
42.2M
video views
29.1M
engagements
1.6M
engagement rate
3.8%
media value
$139K
170K engagements, 3.7M views
An annual event in Waco, TX. We wanted to create an immersive and inclusive online environment that not only serves as a resource for attendees but also amplifies the event’s reach, making it a memorable experience for a broader audience.
SILOBRATION
creative direction, content creation
reach
24.3M
video views
11.8M
engagement rate
4.9%
engagements
1.2M
@joannagaines, @magnolia + @visitmagnolia
18K engagements, 768K views
An pop-up shopping experience in Waco, TX. The targeted social media campaign increased online awareness and drove foot traffic to the event.
TENT SALE
content strategy + execution
reach
3.3M
video views
3.4M
engagement rate
1.8%
engagements
59K
38K engagements, 2.2M views
AN EVENING WITH MAGNOLIA
content strategy + execution
An immersive brand event celebrating the spring ’24 collection, leaving Nashville influencers, tastemakers, editors & VIPs with a renewed understanding of Magnolia; specifically the e-commerce offering.
event recap reel
@magnolia + @joannagaines
BTS reel
@magnolia + @joannagaines
instagram story recap
@magnolia + @joannagaines
PINE COVE
SHORES
creative director + social media manager
As Head of Media for Pine Cove Shores, I managed all social media accounts and led creative direction for photography and videography, bringing the summer camp experience to life digitally. I led developed strategic social media campaigns, fostering a sense of excitement and anticipation among prospective campers and their families. In only 3 months, @pinecoveshores saw a 15% increase in Instagram followers.
@pinecoveshores instagram feed, 2021
BAYLOR UNIVERSITY
SOCIAL MEDIA INTERN
Responsibilities included content creation, graphic design, content calendar support.
I played a key role in coordinating the student ambassador program, fostering engagement and amplifying the university’s digital community.
content strategy + video editing by Caroline Hancock
footage courtesy of @bayloruniversity
bottom of page